Fritzsche Announces New Partnership with Mane

19 October, 2009 – Mane Argentina and Fritzsche announce and integration partnership creating a new R&D and manufacturing platform by bringing together synergistic flavor design and technological expertise.

Combining Fritzsche’s citrus expertise in beverage and confection applications with Mane’s regional capabilities and global reach allows the newly formed entity to quickly optimize flavor design to meet local customers’ needs.

For time pressed companies, the depth and breadth of the resulting resources will ensure that flavoring solutions are developed with an intimate understanding of brands and consumers’ expectations toward optimal product performance and market relevance.

“Accessing growth opportunities while developing Fritzsche’s existing laboratories and pilot plant into a world class platform makes business sense, and our mutual investment strategy is aligned with local market expectations. Argentina is also a strategic market to some global marketers and this step demonstrates our commitment to support them in sustaining their leadership,” said Michel Mane, President of Mane Americas.

Vivian Glueck, president of Fritzsche SAICA added, “We are proud to join the 50 year history and heritage of Fritzsche in Argentina, with the international development of Mane’s marketing strengths. Over the years, Fritzsche has developed flavor expertise in Emulsion technology, Extracts, Distillation capacity and Spray Dried powders, as well as adding a certified Organic citrus product line. By this joining of forces with Mane, we further commit our companies to offer Argentinean customers state-of-the-art products and services.”

For more information, please email ventas@fritzschesaica.com.

Citromax at Key Global Conferences

6 October, 2009 – Citromax is pleased to announce that it will once again exhibit at Anuga, the world’s largest biennial food and food equipment fair, scheduled to take place October 10 -14 in Cologne, Germany. Citromax has participated in every Anuga for the past 25 years. We invite you to visit us at our 10th consecutive Anuga stand in Hall 8.1, Aisle A, Stand No. 046a.

Following Anuga, Citromax will be in attendance at the IFEAT Conference, October 18 – 22 in Shanghai, China. Given that China’s economy is quickly becoming one of the worlds largest, it is important to note that this will be the first time IFEAT meets in China.

The conference will focus on the essential oils and aroma chemical industries and market developments in China. Other topics include product quality and food safety; legislative issues, including REACH implementation; and regional market and technical developments.

Citromax is proud to be a part of this important historic event for our industry.

Citromax Is Proud to Announce the Launch of Berrymax

28 September, 2009 – As the newest member of the Citromax family of companies, Berrymax builds on more than 40 years of agricultural and processing experience, technological innovation, and a commitment to high quality products and reliability. The company supplies retailers and distributors throughout North America, the UK, Europe and Asia with the highest quality highbush blueberries South America has to offer.

Like Citromax, Berrymax owns 100% of the production process from the nurturing of young plants in its 120-hectare (280 acre) orchard, to managing the harvest, to the packaging of harvested fruit in its brand new, dedicated state-of-the-art packing house.

Berries are available in 125, 250 and 500 gram clamshells, with customized packaging by request.

Berrymax flies its blueberries direct from Tucuman to Miami, with additional locations planned, air-ships from Buenos Aires and can ship by sea as required. For more information, contact:

Jose Carlos Bertolotti
Commercial Manager
Tel: +54-11-4746-9000
Tel/Fax Direct
+54-11-4744-9336
Skype: cberto06
Email: cberto@berrymax.com.ar