FOR IMMEDIATE RELEASE
Contact Elaine Kellman Grosinger – (201)933-8405
Citroil Enterprises, Inc Becomes Citromax Flavors
Citroil Enterprises Inc, the North American flavor division of the Citromax family of companies will adopt the name of its parent company. This change comes two years after the opening of its state-of-the-art flavor laboratories and manufacturing facilities in Carlstadt, New Jersey.
Citromax is a well known name in the Americas. Citromax maintains a unique vertically integrated position in lemon, as one of the largest growers and processors of lemon oil and juice in Tucuman, Argentina. In Sao Paulo, Brazil, and Buenos Aires, Argentina (under the name of Fritszche), Citromax maintains both flavor and fragrance laboratories, as well as manufacturing facilities.
According to Vivian Glueck, President of Citromax, “It’s natural for us to promote the strong brand identity of the company and use the Citromax name. A close relationship between the sister companies in North and South America will benefit all of our customers. They will gain access to our unique citrus expertise, our proficiency in tropical flavor development and the insights we can provide on local market trends both here in the United States and in South America.”
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